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House Industries: The Process Is the Inspiration, by House Industries
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Review
"House Industries display elite talent and craft in their design, illustration, and production, but the real magic is that they are alchemists. If you get that alchemy means taking non-precious metals and turning them into gold and platinum, then you’ll understand it when I say that House turns numerous less-than-elite sources of inspiration into pure visual gold and platinum. It is easy for artists and designers to be precious, cryptic, and mysterious while peddling themselves as speakers of a language too smart for the rest of us to understand. However, it takes real courage to do what House Industries does: speak a common, if not universal, language but in such an elevated, powerful, and elegant way, that it reminds us how exhilarating it is to see a mastery of both the dominant and sub-cultural visual vernacular."—Shepard Fairey". . . the studies behind many of House Industries’ projects stress the importance of collaboration and trial and error—really proving to readers that the process is the inspiration. This book is a necessary read for fans of House Industries’ distinctively retro style and for any creatives with boundless imagination."—Communication Arts"I can think of few books that are a better buy than House Industries’ The Process of Inspiration. . . a delightful collection of eye candy that is also chock-full of great stories and optimistic insight into how to bring joy, creativity and fulfillment into your career and life. . . Guaranteed it will be worth the investment."—Fonts.com". . . massive and overflowing, with so many years of amazing work that it sent me into a design-induced seizure followed by a visual coma that I'm just now recovering from. The book is an incredible document of both how crazy and brilliant House Industries is."—Charles S. Anderson, Charles S. Anderson Design and CSA Archive"From a type foundry it has become a wellspring of generational typographic attitudes, styles, movements, schools, a melting pot of old and new, revived and invented. . . Known for their typographic stagecraft and promotional ingenuity, House now has a book that tells their story."—Steven Heller, Print MagazinePraise for House Industries: "If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary."—J. J. Abrams"What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do."—Shepard Fairey"[House] makes all the best typefaces."—David Lee Roth"Design is a willingness to surrender to a journey. You often hear about “design driven” companies but most of them that want to license the Eames name are thinking of it as an acquisition for their collection of brands. Every once in a while you encounter a company like House Industries who is willing to go on that journey and grow our brand as well as theirs."—Eames Demetrios"I've been a fan of House Industries over twenty years. Even though we're buds, there's still a lot of mystery behind that mountain of incredible work. Until now. 400 pages that let the secrets out? Jackpot! Been waiting a long time for this one. Heavily, heavily recommended by the DDC."—Aaron James Draplin
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About the Author
Known throughout the world for its eclectic font collections and far-reaching creative exploits, House Industries has been a standard bearer for American graphic design for 25 years. House’s work is in the permanent collection of the Smithsonian’s Cooper-Hewitt National Design Museum and will be the subject of a major exhibition at the Henry Ford Museum in the summer of 2017.
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Product details
Hardcover: 400 pages
Publisher: Watson-Guptill (May 30, 2017)
Language: English
ISBN-10: 0399578102
ISBN-13: 978-0399578106
Product Dimensions:
8.8 x 1.3 x 10.3 inches
Shipping Weight: 3.6 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
39 customer reviews
Amazon Best Sellers Rank:
#75,725 in Books (See Top 100 in Books)
This book is beautiful! It's full color heavy weight pages. The cover is embossed. Almost all of the white pages have a shimmery white jacquard design printed on them. It's awesome to look and and the information in the book in inspiring. If you love fonts and graphic arts you have to get this. I also love the books by Ivan Castro and Jessica Hische and love both of them.
Fantastic history of the hipsters behind the terrific House Industries graphic design firm. The content of the book is incredible, but of course the design is great as well. If you're a fan of their work, you'll love it. If you're a fan of typography and/or graphic design, you'll love it.
I've been interested in graphic design and typography for quite some time and I was excited to finally find a cool resource for some interesting style inspiration. This really is a beautiful book with retro embossed images that take up the full page. I showed it to a coworker on the graphic design team and she instantly bought it. Don't hesitate to purchase!
House industries is amazing, they are generous and make kick ass work which includes this book, in both form and content. Insightful for someone pursuing a business in letters, inspiring for letterers, designers, product designers and pretty much any kind of designer there is.
Where to start! This book is a work of art. You can tell so much love was put into making this book. It is rich with detail and unparalleled design you'd expect from House. Completely worth every penny.
As a collector of great design books. This is a highlight of my collection. It's on a separate shelf with the books that have sentiment or signed, even though this only came in the mail. However, this book deserves to be shown in my best location because of its craft & quality. It's probably the best book I own. Truly Inspiring.
I love House Industries and this book is a fun read and fun to look at. I was fortunate to get this book autographed by the authors and founders. Talented guys!
This is a great creative book and tons of specialty printing throughout.
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